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Messe Frankfurt Argentina celebrates 20 years as a meetings tourism leader in the region

14 Nov 2023

The event organizer subsidiary of Messe Frankfurt GmbH, one of the largest professional exhibition organizers worldwide, is celebrating its 20th anniversary in the country. Today, it is the leader of meetings tourism in the region.

The Messe Frankfurt group is one of the world's leading trade fair organizers, it has a global network made up of 28 subsidiaries and it is present in more than 150 countries. Since 2003, Messe Frankfurt Argentina is the leading subsidiary in South America, with operations in Bolivia, Paraguay, and Uruguay markets; and it is part of events promotion in Brazil, since 2011.

As of 2003, it has stood out in holding highest level exhibitions in sectors relevant to the national industry, such as oil, gas, mining, spare parts, energy, security, industrial technology, food technology, mobility and logistics, textile, among others. Throughout its career it has held more than 220 exhibitions, fairs and conferences, working together with sector chambers. To its credit it has more than 20,000 exhibitors, more than 4 million national and international visitors, using a net exhibition area of ​​1,541,620 square meters.

Within the framework of this celebration, Messe Frankfurt Argentina’s president and CEO, Fernando Gorbarán, stated: “Throughout these 20 years we have been able to sustain and position ourselves as the undisputed leaders in the sector, but far from settling for that, we always seek to improve ourselves to continue growing. Our sector is experiencing an important process of activity reactivation after a pandemic that stopped all kind of events, highlighting that exhibitions have been consolidated as a business center for the productive sectors they represent.

In recent years, the sector has been successfully recovering from the decline it suffered during the COVID-19 pandemic. Since the return of presence, Messe Frankfurt Argentina came back with top-level exhibitions jointly with the most important chambers and sectoral entities of the local industry. These events are not only a sample of the potential that different local producers have, but also ideal spaces for continuous training, professionalization and business realization.

Among the exhibitions and events held, the following stand out: Automechanika Buenos Aires, BIEL Light + Building Buenos Aires, Emitex, Simatex, Confemaq, ExpoFerretera, Intersec Buenos Aires, Salón Moto, Tecno Fidta. In addition, it holds numerous conferences and special events for third parties, such as Argentina Oil & Gas Expo Buenos Aires, Argentina Oil & Gas Expo Patagonia, and Arminera.